Bully Evangelism?

I read this article on bully sales techniques and thought about how this can apply to evangelism. In case anyone was unsure, it's 2008 and bullying people into believing in Jesus went out of style a long time ago. Actually, I'm not sure when it was in style. You know, the person standing on the street corner with a huge sign reading, "You're going to HELL." Doesn't really attract a lot of listeners, does it? Jesus had an amazing ability to draw the company of sinners and AT THE SAME TIME point the to the truth that sin will kill them.